Three Things to Consider Before Choosing an Investment Firm

1) Is the firm a Registered Investment Adviser (RIA)?

A Registered Investment Adviser is registered with the Securities & Exchange Commission. RIAs are required to operate based on what is in the best interests of their clients. On the other hand, non-RIA firms could be influenced to make investment decisions based on what most benefits the firm rather than the individual investors.

Lodestar Investment Counsel, LLC is a fee-based RIA. Our commitment to providing independent and objective investment advice is central to our firm’s operations.

2) Do you want your portfolio custom designed and managed?

Many investment firms save time and effort by offering pre-existing investment packages to their clients. While such packages may produce acceptable returns, these generic products might not fully meet the specific needs and objectives of individual clients, both near and longer term.

Lodestar offers custom tailored investment portfolios based upon the unique needs of our clients and does not believe in one-size-fits-all products. Our clients deserve — and should expect — a high level of personal service in the management of their financial resources, and we take that responsibility very seriously. 

3) Will you have a relationship with the person who directly handles your investments?

Often in large firms, one department “makes the sale” while others handle the investing behind the scenes. In smaller, more personal firms, a dedicated adviser can efficiently focus on developing and maintaining personal, one-on-one relationships with every client.

At Lodestar, an experienced Managing Director will be your direct contact and personally manage your portfolio. There is no need for concern that someone with limited expertise will control your funds.